The new JC Penney communications architecture into effect, Chief Information Officer should consider how best to position the company as the dominant electronic retailer. The company must use their electronic communication with customers, suppliers, business partners, and its vast network of retail outlets in order to reach this goal. "Hide
by Sirkka Jarvenpaa, Blake Ives 11 pages. Publication Date: September 8, 1995. Prod. #: 996011-PDF-ENG
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