In 2005, Vice President of Sales and Marketing for the Canadian division of Spectrum Brands Inc. to identify their next steps with regard to the structure of its sales. Spectrum Brands (Spectrum), a global consumer products company, formerly known as Rayovac Corporation, made a number of acquisitions to diversify and expand its product and brand portfolio. With these changes, Spectrum has become a leading supplier of consumer batteries, lawn and garden care products, materials, special pets, and shaving and grooming products. Vice President of Sales and Marketing was tasked with creating a national sales team of the newly merged companies. Given the importance of the sales function of each of these companies, he wanted to make, despite the differences between the various groups that he still had the support team, which effectively and continue to increase the sale of each business unit. "Hide
by Donald Barclay, Joe Falconi Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: February 21, 2007. Prod. # 906A35-PDF-ENG
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