Sothebys.com Video Harvard Case Solution & Analysis

Provides a visually stimulating introduction to the discussion Sothebys.com. case illustrating the brand Sotheby's elegance and style. Tape is very short 1.5-minute teaser and does not have any sound. Content appeared on the website shortly before the Sotheby's online auction service. "Hide
Source: Video Supplement Publication Date: December 1, 2000. Prod. #: 801805-VIN-ENG

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