In early 1999, President Sony Computer Entertainment, Inc, was to determine the appropriate strategy for the U.S. launch of next-generation game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and uncertain environment, it is difficult to make the launch of the consumer. Rewritten version of the previous case. "Hide
by Rohit Deshpande, Seth Shulman M. Source: Harvard Business School 27 pages. Publication Date: Aug 07, 2001. Prod. #: 502016-PDF-ENG
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