After its division from one of the world's largest ultrasound manufacturers, Sonosite attempts to popularize a new sort of handheld ultrasound units.
Sonosite needs to decide if it should evolve its offerings so they appeal to cardiologists and radiologists, the largest purchasers of ultrasound systems, or if it should focus on new markets that will value the portability and ease of use of its products.
SonoSite A View Inside, Chinese Version case study solution
PUBLICATION DATE: August 10, 2008 PRODUCT #: 615C01-PDF-CHI
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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