SodaStream International Limited is an Israel-based company that pioneered the home carbonation marketplace. Pop manufacturers are sold by the company that enable the consumer to prepare at home sparkling water or an assortment of flavoured carbonated beverages. After its IPO in 2010, its chief executive officer desired to instantaneously grow the business and set a $1 billion revenue target (from 2012 earnings of $436.32 million) by putting large emphasis on the U.S. market, the largest in the world for non-carbonated drinks. Along with going up against global drink behemoths, Coca-Cola Company and PepsiCo - whose marketing budgets alone are five to eight times SodaStream's sales - SodaStream faces new competitors in Green Mountain Coffee Roasters and Primo Water Corporation, who pose a direct challenge to its challenging goal. The writer Ram Subramanian is connected with Montclair State University.
SodaStream Takes on Coke and Pepsi case study solution
PUBLICATION DATE: April 24, 2014 PRODUCT #: W14118-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Managing Proprietary and Shared Platforms
Pine Street Capital
Baan Co. N.V.
Supra-Organizational HRM System
LG Group: Developing Tomorrows Global Leaders
EUROCAP Bank: Bonuses Driving Performance or Driving Discontent
Learning From the Entrepreneurial Icebreakers
Vendex KBB: First Hundred Days in Crisis
The Chattanooga Ice Cream Division
Expatica Communications: Leading through Tragedy
