This article is composed of a depth analysis of “entrepreneurial icebreakers”, the entrepreneurs who started their businesses in Central and Eastern Europe as the Berlin Wall was removed. These entrepreneurs grew and expanded their businesses by creating the routes not only for themselves but for others as well all over the world.
While determining the barriers they had encountered to accomplish the existing position, the authors demonstrate the ways to break inflexible, traditional and obsolete structures by introducing new alternatives, evaluating value creation and changing perceptions.
This detailed analysis would prove to be helpful for the entrepreneurs who have the interest in launching the business in a transition economy where there is a huge potential as compared to the mature markets in terms of opportunities and growth, but only if he/she has the aspiration to run the business like an entrepreneurial icebreaker.
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