Buses for Democracy: Improving Public Transport in South Africa Harvard Case Solution & Analysis

With the 2010 FIFA World Cup fast approaching, Johannesburg, South Africa, needs a much-improved public transport system. A bus rapid transit (BRT) system is proposed as well as the essential challenge involves getting buy-in from the minibus-taxi industry, which serves current computers with 22,000 minibus-taxis, but which occasionally threatens violence to ensure there's little change in its way of operating. The leader of the main Johannesburg cab association embarks on a process of personal advancement to find ability and the courage to direct the cab sector away from opposition and into a small business partnership with the city. He and his small team undertake a personally dangerous journey to implement BRT through the Rea Vaya project, consequently changing the landscape of Johannesburg and bringing safe conveyance to hundreds of tens of thousands of residents.

But only days following the launch of the BRT system, two individuals in a BRT bus are shot by a gunman. With the 2010 FIFA World Cup less than a year away, is it worth commuters and Rea Vaya workers potentially killed and being shot? Could anything have been done differently to prevent this? Should the whole job be put on hold? One more time might never get off the ground again if they quit it.

PUBLICATION DATE: December 12, 2014 PRODUCT #: W14604-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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