Televisa: The Comeback of a Media Giant Case Solution
Abstract:
This case research study examines the impressive restructuring of a Mexican media business, Televisa. Over a brief amount of time, Televisa changed itself from a monopoly, family-owned media business with close ties to the ruling celebration to a rewarding, aggressive company that restored the management position in the Mexican media market.
Pedagogical Goals:
Success motorists in media business. A study of the Mexican and United States Hispanic media markets.
This is just an excerpt. This case is about Strategy
published: 06 Jan 2004
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