In the late 2013, Novartis CEO Joseph Jimenez was considering how and whether to deepen the organization's investment in ArogyaParivar, its lucrative program that sold Novartis medications in rural India, while expanding access to medication and health advice to millions of Indian villagers.
Social Business at Novartis Arogya Parivar case study solution
PUBLICATION DATE: December 03, 2014 PRODUCT #: 715411-HCC-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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