This case describes the efforts of Mark Snow turn undertook to resolve their serious errors: the transition to a consumer-oriented, integrity-oriented management style, greater transparency and communication, corporate ethics committee and the code of conduct Brands snow. In June 2002, after much consideration and reflection on Snow Brand (as indicated in the case),) the consumer activist Nobuko Hiwasa joined his new board as the only outside director serving as an incentive to change the company made. Her appointment indicated snow Products brand of milk was really serious about reform and revitalization. "Hide
by Jenny Mead, Regina Wolfe, Akira Saito, Daryl Koehn Source: Darden School of Business 7 pages. Publication Date: February 26, 2010. Prod. #: UV4267-PDF-ENG
