India is comprised of millions of kirana (small stores) but contemporary retail outlets are appearing. The case exemplifies the challenges facing the shop owner of Glossy Provision Store, a kirana in the suburbs of Bangalore, India.
A customer, who is a market research worker, decides to investigate how a small retailer in the food and grocery stores business can survive in an environment that is getting increasingly sophisticated in terms of professional techniques being applied to modern retailing. Data on retail pictures of modern factory outlets and small shops as well as lifestyle tips on consumers is presented.
Shiny Provision Store Retailing Challenges in the Indian Context case study solution
PUBLICATION DATE: October 13, 2010 PRODUCT #: 910A17-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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