Share Our Strength and American Express: Developing Marketing Alliances (A) Harvard Case Solution & Analysis

Focuses on Share Our Strength (SOS), a national nonprofit organization fighting hunger. Discusses various solutions encountered SOS, associated with the creation of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc (RUI). Specific alliances composed of two corporate sponsorship decisions, taste of the nation (TOTN) and dinner Across America (DAA), and one of the reasons related marketing partnerships, Charge Against Hunger (SAN). This case provides the background and history of the SOS since its creation in 1984. And details of the first key organization fundraising event, TOTN. SOS search for a corporate sponsor for TOTN consideration revolves around American Express. It is up to the student to assess this possibility. "Hide
by Sonya Grier, Carrie D. Culp, Kelly M. Stivers Source: Stanford Graduate School of Business 15 pages. Publication Date: 01 Oct 1997. Prod. #: M289A-PDF-ENG

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Share Our Strength and American Express: Developing Marketing Alliances (A)

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