Marvel Enterprises, Inc., Chinese Version Harvard Case Solution & Analysis

Marvel Enterprises, Inc., Chinese Version Case Solution

Despite its success, the company, Marvel’s business model and growth potential continue to exist and enhance.

Had Marvel's winning streak been merely a fluke? Was marvel's success dependent on a small set of characters that are blockbuster, most notably Spider Man, and should Marvel continue to capitalize on those characters? Or was it time to seek growth in a bigger set of lesser known characters? In researching growth opportunities, was it wise for Marvel to venture outside its present business model and move into more capital-intensive actions? What marketing strategy would enable Marvel to endure its success in the coming years?

PUBLICATION DATE: November 14, 2004 PRODUCT #: 514C09-HCB-CHI

This is just an excerpt. This case is about SALES & MARKETING

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