SEWA (A): Ela Bhatt Harvard Case Solution & Analysis

Ela Bhatt, a founder of the India-based Self-Employed Women’s Association, decided to implement her initiative to help and promote the empowerment in India’s informal segment, after the publication of a McKinsey Global Institute report, in February 2014, which indicated that offering empowerment to the India’s citizen would help to reduce the poverty by ensuring the availability of resources for them. Ela Bhatt had been succeeded to promote her institute as a worldwide initiator of grassroots development since its inception in 1972. Ela Bhatt’s institution demonstrates the successful organizing by addressing the centrality of workforce as it rapidly entered to six neighboring countries along with approaching two million members in India and switching with same efforts to Ghana, Mali, South Africa and Burkina Faso.

By facilitating through support, motivation, resources, many of its members have utilized their own human agency to better their lives in a way that is suitable for them, like developing banking, improving healthcare, child care, farming and education programs. Although, as she thinks about the future at the retirement, Bhatt thinks that whether the new era of Indian pioneers will promote the Gandhian social mission or pursue the business profession which is emerging in the country’s multinational segment rapidly.

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