Video interview with the hero if Maryanne Barner and CEO Anders Dahlvig provide personal reflections on the case of issues and details of management decisions on key issues arising in the case. Video is divided into segments that can be used consistently throughout the discussion in class, as described in the teaching note. There is also the final section, which can be used as an example of the summary of the respondents think the key lessons for IKEA and for myself. "Hide
by Christopher A. Bartlett Source: Video Supplement Publication Date: March 12, 2007. Prod. #: 907801-VID-ENG
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