In mid 2010 the Sealed Air Corporation has to decide on next steps for its new video tracking technology (called VTID) after unsuccessful efforts to market it in three different business settings. The company must determine whether its most recent target market, the quick-serve restaurant section, is still worth pursuing or whether the company should look for a different application and market altogether.
The company could also revisit the last two programs, following meat that is processed and tracking and monitoring employee safety practices. After seven years of R&D and marketing efforts and millions of dollars in expenses, the, at the other extreme firm could quit attempts to commercialize VTID.
Sealed Air Corporation Deciding the Fate of VTID case study solution
PUBLICATION DATE: August 25, 2011 PRODUCT #: 512029-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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