Sealed Air Corporation: Deciding the Fate of VTID Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

QUESTION 1:

The company Sealed Air Corporation was founded by Marc Chavannes and Al Fielding in the year 1951. It was the combination of their entrepreneur experience and engineering skills that help them in formulating a product Bubble Wrap that did not existed in the market before and it was the introduction of this product that took the company to the height of success. But now with the entrance of competitors in the market, the company must explore further business to keep its place in the market.

It is due to this reason of exploring and gaining market strength the company realizes that there is a huge market base in the quick service restaurants also food restaurants. This market had great potential for the growth of the company and the management wanted to penetrate this market to as much maximum as possible. As it had the prior knowledge of this segment of the proportion of the market

Now with rapid globalization of cultures and societies food and eatables were being constantly shipped to different countries and in some cases the countries were too far away. In this case there were many fast food restaurants that had setup chains and businesses all over the world. This required quality packing to their products and this was something that only sealed air could provide.

The fast food restaurant market was a booming sector in the U.S. food industry most of these fast food restaurants operated in chain and were multination in nature. So this was a very lucrative market and simply too hard to ignore. The company should target McDonalds as it is a very expanded and established fast food chain that operates in numerous countries all over the world. Securing its orders would financially benefit the company a lot more than any other fast food chain that operates locally.

QUESTION 2:

By studying the past performances of the company it is learned that sealed air`s sales revenue has declined in the year in the year 2009 as compared to previous two years and that is simply because it revenues in food packing and food solutions have declined and that is something that needs the focus and attention of the management.

Food industry of the U.S. made sales of roughly 80 billion dollars from the market and this shows that it is an ever developing market and the flowing revenues from the same industry during the same period have sharply decreased for the company. This clearly shows neglect and lack of attention by the company towards the market. So it is critical for the company to revise its strategy and the need to penetrate in the market. Although the operating profit of the company was much higher than the previous years but it had more to do with the cutting of costs than anything to do with the increase in revenues or sales during the period.

QUESTION 3:

There was increased concern among the board members regarding the next market to target and many were of the view of going back to the same markets that previously the company could not succeed in penetrating. The doctors and nurses were cautioned while viewing some patients who are hygienically contaminated and physically checking them could affect the health of staff and doctors it was in this regard that the technology could be extremely helpful in preserving the staff from diseases.

There were also several cases of diseases and viruses that had spread through meat processing plants in recent years. So theses new challenges in these fields give the company new opportunities to avail, as they were relatively well-know to some of these companies/organizations and already supplied various other products to these entities. Due to this the management thinks that they can influence them in thinking about VTID.Sealed Air Corporation Deciding the Fate of VTID Case Solution

QUESTION 4:

The previous market opportunities that the company failed to capitalize for generating higher revenues and profits in the recent times, were solely due to the company was new, had low market reputation and the customers they approached had no knowledge about the product, as it was a new technology in the market that wasn’t previously witnessed before. Since the company has established itself in the market, it has built it trust amongst the customers, due to these changing to the characteristics of the company it is now one of the leading packing services providers in the US with best quality packing......................

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