Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) Harvard Case Solution & Analysis

When students have the English-language PDF of this Brief Case in a coursepack, they will additionally have the option to purchase an audio version. Cambridge Sciences Pharmaceuticals (CSP) anticipates final approval for its groundbreaking weight loss drug, Metabical. Senior Advertising Director for CSP, Barbara Printup, must develop the placement strategy and marketing communications plan in preparation for the start of the innovative drug.

metabical case solution

metabical case solution

Printup must reflect on the consumer decision-making procedure and the dealings between the consumer who purchase the health care provider who prescribes the medication and the drug. Despite assuring medical studies and consumer research, poor placement of the drug in the highly competitive market for weight loss remedies could mean catastrophe. Pupils analyze market research data and consider the optimal placement strategy and marketing communications plan.

PUBLICATION DATE: July 22, 2010 PRODUCT #: 4240-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

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