This case focuses on two startup companies which are making decision on how to and whether to modify their sales compensation plan. ElMenus.com is an Egyptian start-up venture related to restaurant apps,which is seeking to lower customer churn while facing intense rivalry.
Big Belly is a "smart" waste receptacle venture, which is affecting its business model. The case allows for the comparison of the purposes of sales settlement in enterprises that are distinct with distinct sales funnel actions. The case focuses on the overview of all the core elements of sales compensation.
PUBLICATION DATE: May 10, 2016 PRODUCT #: 816092-HCC-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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