Electronic Arts (EA) is the creator of the highly successful video games for consoles and PC. The company also creates content for online gaming. EA has a unique place in the industry of information processing. The company must have the skills of Hollywood studios to create compelling content, and at the same time, talks of technological change and the uncertainty associated with the platforms (such as consoles, PC, Internet) are used to manage and distribute games. "Hide
by Robert A. Burgelman, Frederic Descamps, Philip Meza Source: Stanford Graduate School of Business 35 pages. Publication Date: September 23, 2003. Prod. #: SM24C-PDF-ENG
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