Remicade/Simponi: Confidential Instructions for Merck Harvard Case Solution & Analysis

This two party negotiation exercise includes a real life dispute between Merck and Johnson & Johnson viewing European distribution rights to two drugs that are highly profitable.

RemicadeSimponi Confidential Instructions for Merck case study solution

PUBLICATION DATE: May 04, 2011 PRODUCT #: 911044-PDF-ENG

This is just an excerpt. This case is about COMMUNICATION

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