This case is comprised of two parts, the primary focus of both cases is on the proactive approaches for the strategic uncertainties in an entrepreneurial company. The (A) case describes the operations of Quiet Logistics, which is an e-commerce fulfillment company and has been working with high-end apparel retailers such as Bonobos, Zara, and Gilt Group.
The case (B), comprised of one page, discloses a strategic twist that creates the disarray into the plans of the two co-founders. Students have to determine the approaches that could help the two executives to overcome this scenario.
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