Evergreen Investments: Mobile CRM (A) Harvard Case Solution & Analysis

Evergreen Investments was troubled history with its customer relationship management (CRM) system. Salespeople feel that they get no value from it, and that it is a tax on their jobs. Evergreen investigates whether he can improve CRM, making its data to wireless devices Blackberry. These devices also provide a mobile phone number and e-mail capabilities. "Hide
by Andrew McAfee Source: Harvard Business School 9 pages. Publication date: April 14, 2005. Prod. #: 605057-PDF-ENG

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