Evergreen Investments was troubled history with its customer relationship management (CRM) system. Salespeople feel that they get no value from it, and that it is a tax on their jobs. Evergreen investigates whether he can improve CRM, making its data to wireless devices Blackberry. These devices also provide a mobile phone number and e-mail capabilities. "Hide
by Andrew McAfee Source: Harvard Business School 9 pages. Publication date: April 14, 2005. Prod. #: 605057-PDF-ENG
Related Case Solutions & Analyses:
Charles Veillon S.A. (A)
Microsoft and the Tax Reform Act of 1986
What Happened at Enron
Li Ka-Shing
Paradox of Managerial Tyranny
Remington Inc.: Instant Insights for Financial Ratios
How Penn State Turned a Crisis Into a Disaster: An Interview With Crisis Management Pioneer Steven Fink
Creativity as a Matter of Choice
Note on the Cuban Cigar Industry
Corporate Social Responsibility: Whether or How?
