China Mobile was the world's leading mobile communications service provider with over 400 million customers. In a few cities, its penetration rate was exceeding 100%. With such tremendous successes, Chairman Wang Jianzhou was researching ways to enlarge its customer base. Almost saturated in the cities, China Mobile needed to expand its base of subscribers.
Wang believed that additional investment in China's rural villages was a crucial strategy that would help the fuel increase for the future. On the other hand, subscriber fees or usage rates of these inhabitants not was high and often offset the price of linking remote locations. Would this investment be relegated to a responsible project or would it pay-off for China Mobile later on?
PUBLICATION DATE: January 09, 2009 PRODUCT #: 309034-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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