Many companies consider financial variables, regardless of the environmental and social variables. Can I keep my organization is equally responsible for the financial performance and social responsibility? This field-based case for MBA and undergraduate courses or modules in sustainability and innovation, ethics and corporate social responsibility. For REI, an outdoor gear and apparel manufacturer, the problem is how to increase sustainability awareness through consensus within the organization and with external collaborators. How to develop a new strategic framework for the next operation, the company aims to make corporate management strategy of product quality and adapt its strategy of charity around sustainable development. "Hide
by Andrea Larson, Mark Meyer Source: Darden School of Business 22 pages. Publication Date: June 29, 2011. Prod. #: UV5324-PDF-ENG
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