Ben & Jerrys and Unilever: The Bohemian and the Behemoth Harvard Case Solution & Analysis

Ben & Jerry / Unilever raises questions (1) how to bring outside culture (B & J) in the corporate culture (Unilever), while preserving the value of acquired, (2) how to manage the newly acquired subsidiary whose parent company is an ocean away; (3) how, as a corporate named general manager, general manager of the French can win the trust of the acquired firm, and (4) as (or so) to maintain social responsibility (SR) aspects of the target. Additional focus might be like (or) to export the values ​​of socially responsible companies to overseas locations. The housing can be mounted closer to the end of the course PMI, where students can apply the skills in a unique PMI ethical and cultural situation. In addition, it can be used for ethics to highlight the challenges of maintaining the mission SR, where the public global corporation acquires local (Vermont) SR organization.
This Darden study. "Hide
on LJ Bourgeois, Elio Mariani, Vivian Jen Yu Source: Darden School of Business 11 pages. Publication Date: January 30, 2004. Prod. #: UV0597-PDF-ENG

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Ben & Jerrys and Unilever: The Bohemian and the Behemoth

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