In an endeavor to organizing the scattered secondary market a team of three entrepreneurs tried to create a viable plan in a typical emerging market context. Identifying e-waste management problems as well as the electronic divide as overarching social issues, they identified a possible market for empowering consumers through affordable use of information technology (IT) by re-harnessing the potential of computers that were used. In doing thus the three entrepreneurs identified emerging marketplace features and macro analyses of the environment as well as the IT sector.
Reboot Systems' Refurbished Computers A Frugal Solution for Digital Divide Case Study Solution
PUBLICATION DATE: August 07, 2014 PRODUCT #: W14338-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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