Real Estate Franchising: The Case of Coldwell Banker Expansion into China Harvard Case Solution & Analysis

Discusses the Chinese real estate market, with a particular focus on Shanghai, and depicts an interview with Taiwan's largest real estate company, which bought the master franchise rights of international Coldwell Banker for China. China's real estate market has only recently opened to foreign investment, and franchising in China is in its infancy. Provides unique expertise in international franchising product to a new market in the country. Also drawn attention to some practices, accounting and consulting companies could take its international expansion and is considering post-WTO implications for the real estate franchise in China. "Hide
by Ilan Alon, Ke Bian Source: Business Horizons 9 pages. Publication Date: May 15, 2005. Prod. #: BH133-PDF-ENG

Share This