The case follow Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they start and grow a scientific instrument company, MicroSample. It covers the idea discovery phase, their choice to work collectively as a team, and their way of bootstrapping the company.
The case then emphasizes some of the complexities involved in handling a new and growing company. Particularly, the creators go through a drawn-out procedure looking for a licensing partner, just to then find that the economics make considerably more sense about them sell to customers and to stay independent. Finally, the case covers the social dynamics and relationships of the four founders (two married couples) and some resultant problems and dilemmas.
Rose Hanna (A) case study solution
PUBLICATION DATE: December 31, 2008 PRODUCT #: UV1032-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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