Marble Slab Creamery: The Weighing Decision Harvard Case Solution & Analysis

A present franchisee of Marble Slab Creamery (manufacturer of the self-proclaimed "Freshest Ice Cream in the world") was set to open his 2nd place in Waterloo, Ontario. In a current telephone call with Marble Slab's Canadian president, the controversial concern of the business ice-cream weighing policy had actually shown up. The franchisee was persuaded that his supervisory capabilities and the development capacity of the brand-new place would lead to an eventually effective franchise; nevertheless, the president had actually revealed reluctance at the franchisee wandering off from the policy.

2 concerns were foremost in his mind as he weighed his choices: 1) What did clients genuinely value in the Marble Slab service principle? 2) How would the selected weighing policy impact the consumer experience? The franchisee had hopes of owning numerous Marble Slab franchises, and understood that his weighing policy decision might have enduring impacts on his company operations and his relationship with head workplace.

PUBLICATION DATE: July 29, 2009 PRODUCT #: 909D08-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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