DamaiLovina Villas' general manager, a boutique hotel located in northern Bali, desires to strengthen the competitive position of the hotel by raising utilization rates past the hotel's 65% occupancy. The central question that the case presents is whether leveraging an organization's sustainability actions, and participating in a voluntary environmental system (VEP) that promotes certification and standardization, is a practical vehicle to do this.
It presents an assessment framework (1) to value a firm's environmental and social actions, (2) to assess the sustainability activities of various VEPs, and (3) compare the two to find out whether and how a business's sustainability plans align with the options of VEPs under consideration. The framework creates a foundation to evaluate whether VEPs can offer tactical competitive advantage, and at what price. The case is intended for an MBA or advanced undergraduate course to investigate issues around standardization and strategic distinction and strategy -environment fit, together with courses dealing with matters associated with sustainable business, corporate social responsibility, international hospitality, management or hotel management, and ecotourism.
PUBLICATION DATE: January 12, 2015 PRODUCT #: NA0300-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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