When Jonathan Bush along with his partner, Todd Park, documented that their cutting edge technique to providing scientific care was being stymied by the vanity in the healthcare system and insurance coverage bureaucracy, they turned their exclusive innovation, athenaNet, to a brand-new company, athenaHealth, that would assist doctors handle their profits, billing and practice cycles and preserve electronic client records more effectively and cost successfully utilizing the service provided through the Web.
Regardless of the success of his ingenious endeavor, Bush dealt with a number of obstacles: the business's brand name awareness amongst doctors was still low; the business had actually released a brand-new item, athenaClinicals, while its core flagship item, athenaCollector, was still growing-- and was preparing a rates development, athenaCommunity, over and above that. The HITECH Act gone by the Obama administration was supercharging the whole market, consisting of athenaHealth's much bigger rivals, which increased Bush's tactical problem: should he concentrate on the core and capture higher share and improve brand name awareness or should he branch off into brand-new ingenious instructions?
PUBLICATION DATE: June 24, 2010 PRODUCT #: 810079-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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