Qantas' Jetstar: Launching and Growing a Low-Cost Airline Subsidiary Case Solution
Abstract:
Case explains the entry of low-cost rivals in the decontrolled Australian airline market, and the choice due to the Qantas Group to release a low-cost provider subsidiary (Jetstar) in the domestic market. Numerous such airlines-within-airlines had actually stopped working in the United States and Europe. The case likewise explains prospective chances for worldwide growth of Jetstar into medium and long-haul low-cost service.
Pedagogical Goals:
The case permits broad conversation about sources of competitive benefit for low-cost and distinguished rivals, and how distinguished companies can react to low-cost brand-new entrants. It highlights the business and tactical intricacies of handling 2 various service designs within the exact same company, and the threats of wearing down competitive benefit through market growth.
This is just an excerpt. This case is about Strategy
published: 20 Dec 2013
