This case describes a 21-factor, 56-recipe multivariate testing (MVT), conducted by Progressive Insurance QualPro, a leading consulting firm MW. The purpose of the test was to improve direct mail progressive conservation campaign. Results are available in a spreadsheet for students to analyze (UVA-SM-0762.xls). "Hide
by Phillip E. Pfeifer Source: Darden School of Business 8 pages. Publication Date: July 17, 2008. Prod. #: UV1223-PDF-ENG
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