Product Proliferation and Preemption Harvard Case Solution & Analysis

Product Proliferation and Preemption Case Solution

Analyzes if product spreading can be used as a preemptive gadget-- as declared in the FTC's 1982 problem versus 4 manufacturers of ready-to-eat cereals.

PUBLICATION DATE: January 22, 1990

This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION

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Product Proliferation and Preemption

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