Telemedicine: Opportunity OR Distraction Harvard Case Solution & Analysis

Industry Analysis

Technological development has made leaps and bounds in every aspect of life including each and every industry. Medical industry is no exception. The doctors and have been forever trying to integrate technology into their respective areas of specialization leading to more efficient performance of their duties and as a result saving more lives.

Tele-medicines system is one such result of integration of medicine and technology. The initial incentive behind Tele-medicine was to reach out to ailing people in remote areas. This step taken by few has now by become a globally accepted phenomenon. In their drive to ensure that no one is left suffering from lack of medical assistance the relevant authorities have invested huge amounts to enable access to medic aids. Tele-medicine system revolves around provision of diagnoses and evaluation of patients along with relevant consultancy. This is particularly helpful when a person is unable to attend in-person due to some reason or other.

With passage of time not only was the communication enhanced but the development of technology enabled the ailing parties to share and transmit their medical records. One step further some people in rural areas were able to conduct diagnosis on themselves under supervision of consultants.
Telemedicine Opportunity OR Distraction Harvard Case Solution & Analysis
Tele-medicine has three aspects:

  • Remote-patient monitoring: This concentrates on helping people with advance stages of diseases living in far-off areas.
  • Store and forward: This enables the users to save and share medical information pertaining to a patient, including his/her lab reports, diagnosis, etc. with consultants in far off places.
  • Interactive Tele-medicine: This feature enables the users to have consultancy session instantaneously by making use of conferencing abilities such as video communication or telephonic conversations.

Tele-medicine has several advantages like:

  • Increased access to medicine and consultancy.
  • Ease of access.
  • Involvement of doctor directly with patients in far-off areas.
  • Appointments are kept and there is less chance of rejection or no-shows.
  • Increase in healthier lifestyle due to more awareness.

But there are disadvantages too, like:

  • Learning the technicalities of the program may be time consuming.
  • Miscommunication may result in hazardous result.
  • People in remote areas are usually less accepting of new technology resulting in some of them not using the system.

Business Analysis

Tele-medicine is a vast concept that is working like any company in its begin phases. First it tries to gain acceptance then it tries to improve its product and capture the markets and finally it after it goes global it seeks to attain perfection by achieving specialization.

Tele-medicine had evolved into various segments leading to specialization in various aspects of the vast medical field. These specialist areas included radiology, dermatology, ophthalmology, pathology, cardiology and mental health to name a few. Now the advancements are being made to most sensitive area of the body part; the brain pertaining to neurology..................

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