Prince Pipes and Fittings, a family-owned enterprise, managed her position, in the Indian PVC industry, in an effective way in the Global financial crisis of 2008. It was the period when around 1000 Indian pipe companies had shut down within 90 days. During this scenario, the company embraced the opportunities generated by the crisis, and acquired various firms with undervaluation.
Ultimately, the company transformed from the small-medium enterprise to a large enterprise.
However, the company encountered various challenges in 2013 which poses the question, whether the company would accomplish its objectives for 2013/14, because the country generated various issues for Prince, including declining GDP, strict monetary situations, a pessimistic industrial outlook, rising crude prices, and depreciating rupee.
The writer, Tulsi Jayakumar, has the affiliation with SP Jain Institute of Management & Research.
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