This note is designed to supply strategists with tools to perform two vital customer-related analyses: establishing willingness to pay - the estimate of how much a given customer would be prepared to cover a certain product or service; and demand estimation - predicting the entire size of the marketplace or section which a firm chooses to serve.
PUBLICATION DATE: March 02, 2011 PRODUCT #: 711495-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Meizhou Dongpo Restaurant Group
M-Changa: Leveraging Kenya’s Mobile Money Market for Community Fundraising
Tesla: Internationalization from Singapore to China
Qualcomm Inc., 2009-2015
Sierra Nevada Brewing Co.: End of Incentives
Accretive Health
Marriott International and Pay-Per-View
U.S. Treasury Auctions (A)
Why Is Property Right Protection Lacking in China? An Institutional Explanation
Environmental Risk Management at Chevron Corp.
