Komatsu established a very successful business in China over the last two decades. But it is now facing increasing competition from lower cost domestic Chinese businesses, which are themselves striving to become global players. Encountering exactly similar scenario, Caterpillar is imposing a two-brand strategy. What should Komatsu do to retain its leadership position in China?
PUBLICATION DATE: February 18, 2014 PRODUCT #: 114C38-HCB-CHI
This is just an excerpt. This case is about STRATEGY & EXECUTION
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