Prelko Marketing Systems Inc. Harvard Case Solution & Analysis

President and Chief Executive Officer Prelko, a firm that, among other services, provides a personalized printing for large companies, must decide if a new software version to Europe for use in the company. Printing business of the company was in decline, and the President must decide whether the company should stop offering printing services exclusively for their clients, or if there is a profitable way to breathe new life into the print line of business. "Hide
by Elizabeth M. Grasby, Eli Gladstone Source: Richard Ivey School of Business Foundation 4 pages. Publication date: April 17, 2012. Prod. #: W12885-PDF-ENG

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