Value Chain Development: Care Kenyas Challenge to Make Markets Work for the Poor (A) Harvard Case Solution & Analysis

Generally considered as CARE, a non-profit international development organization that starts to pursue market-based approach to meet its poverty reduction mission. In particular, the project manager CARE examines how previous work in low-income pastoralists in drought-prone eastern Kenya to offer the opportunity to work with the actors in the value chain to improve access to markets and to increase the income of farmers. Kenyan cattle project as a pilot for this new approach, Case major decision point for the strategic choice for the role CARE should play in the value chain to support low-income pastoralists. Options include: 1) is directly involved in the operations of the value chain, buying and selling livestock and training materials for farmers, or 2) acts as an intermediary chain providing information and incentives for existing actors to make the value chain more efficient and comprehensive for low -income producers. This strategic decision is part of a larger proposal that students are instructed to create a market for cattle project CARE. Case B describes solutions, care is actually made in the structuring of the project, and their choice to become directly involved in the value chain, buying cattle from farmers, negotiating the deal with the large farm for fattening cattle and transporting cattle to market. Case B is set three years into the project and begins to describe some of the serious problems facing their strategy. Case B decision point for the development of options for how the project can be turned around, including CARE play an indirect role in the value chain as a mediator and catalyst. "Hide
by Kevin McKague Source: Richard Ivey School of Business Foundation 9 pages. Publication date: April 17, 2012. Prod. #: W12878-PDF-ENG

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