Intended to teach conjoint investigation, this case challenge student to make planned decisions based on marketing research. It should be harmonized with the technical note "Conjoint Analysis: A Do it Yourself Guide" (515024). A National Basketball Association franchise is fighting to increase attendance.
It contracts a conjoint analysis centering on numerous aspects of its season ticket offerings with the hope that it can improve their attractiveness to be conducted by a marketing research company.
Portland Trail Blazers Case Study Solution
PUBLICATION DATE: April 03, 2009 PRODUCT #: UV2971-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
