Pivots and Incentives at LevelUp Harvard Case Solution & Analysis

LevelUp offers the services of mobile payment with the help of smartphone barcode scanning instead of traditional ways of swiping credit cards that makes the payment easier. But whether this service would receive appreciation among consumers and merchants?  Along with the efforts in increasing deployment at a fair cost, LevelUp brings modification in its services to increase the market share by diverting merchants and consumers towards its services.

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