Corporate Social Responsibilities (CSR) in Saudi Arabian Airlines between the reality and the prospective ‘case study’ Harvard Case Solution & Analysis

INTRODUCTION

1.1 Corporate social responsibility

            Corporate social responsibility (CSR) has been a popular subject in the recent years. Corporate Social Responsibility has been defined as a way where a business basically looks to align all its major values and behaviors with those of all its different and varied stakeholders. The corporate social responsibility policy has been functioning as a self-regulatory mechanism where a business is monitored and is ensured with its full compliance with the spirit of the law (McWilliams, Abagail; 2001).

            The stakeholders within a business include the customers, the employees, the government, the suppliers, the interest groups and all those individuals, businesses which help in the operations of the business and have an impact on the organization.

            CSR has been aiming to look upon creating responsibility for the corporate actions where it encourages developing a positive impact on the environment and the stakeholders which includes different parties also. The basic purpose of CSR is to help an organization to achieve its mission and also to guide the company as to where it stands for its customers. Many of the past, researchers have actually made it quite significant to the success of the organizations where they develop some of the attributes and features of corporate Social Responsibility (Korschun, D.; 2014).

            It has been a welcoming concept by the companies, consumers and other parties that have been involved in the organization. Along with this, CSR has been an area in which the investors have shown increasing interest. This interest of the companies or the customers has been quite interrelated where CSR has helped organizations come closer to the customers (McWilliams, Abagail; 2001).

1.2 Saudi Arabian Airlines

            Saudi Arabian Airlines which has been the flag carrier airline for the country of Saudi Arabia has been the major carrier in the country. The airline has been operating since the year 1945 with a single twin engine DC-3 (Dakota) HZ-AAX which was a gift to the King Abdul Aziz by the President of United Sates, Franklin D. Roosevelt. The airline operates from Jeddah. Initially, the airline was called the Saudia; however, in the year 1997, the name of the airline was changed to Saudi Arabian Airlines in 1997 (Morrocco, 1997).

            The airline has been operating in the international and the domestic market where it covers more than 120 destinations in the Middle East, Europe, and North America, Asian and African markets. The international and the domestic charted flights are operated by the airline during the occasion of Ramadan and the Hajj season

            The major operations of the airline are conducted from the operational base which is in Jeddah King Abdul Aziz Airport (JED). Along with this, the airline also operates from its other major hubs such as the Riyadh-King Khalid International Airport (RUH), and Dammam-King Fahd International Airport (DMM). The latest Dammam airport has been operating since the year 1999. Saudi Arabian Airline has been the member of the Arab Air Carriers Organizations. It is the third largest aircraft carrier in the Middle East, where it generates quite sufficient amount of revenues that are right behind the Emirates and the Qatar Airways.

1.3 Research Topic

            Corporate Social Responsibilities (CSR) in Saudi Arabian Airlines between the reality and the prospective ‘case study’. The paper basically discuss the current situation of Saudi Arabian Airlines, the way it has been using the CSR activities and the result the corporate social responsibilities have had over the company  since it has adopted the Corporate Social Responsibility activities (McWilliams, Abagail; 2001).

             The paper looks to explore the situation where it will have to analyze the impact of CSR activities over the company Saudi Arabian Airlines and the potential or the prospective of this initiative over the company in the future.

Corporate Social Responsibilities (CSR) in Saudi Arabian Airlines between the reality and the prospective ‘case study’ Case Solution

1.4 Purpose of the Research

            The purpose of this research is to study the awareness of Corporate Social Responsibilities in Saudi Arabian Airlines, In particular, the paper will focus on what are the benefits, risks, the reality and prospective.

1.5 Research Objectives

      Measure the awareness of CSR in Saudi Arabian Airlines.

      Measure the CSR involvements in Saudi Arabian Airlines.

      How Saudi Arabian Airlines can perform well in CSR.

      What are the effects of CSR on Saudi Arabian Airlines image?

      What are the effects of CSR on Saudi Arabian Airlines costs and profits?

1.6 Research Questions

            The dissertation basically explains the impact of Corporate Social Responsibilities (CSR) in Saudi Arabian Airlines between the reality and the prospective ‘case study’, to overcome the constant issues faced by the employees.........................

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