Describes the development of the global strategies and organizations of two major competitors in the consumer electronics business.
Over four decades, both businesses adapt their strategic aim and organizational capacity to match and counter the competitive advantage of the other. The instance demonstrates how each is faced to restructure as its competitive advantage erodes.
Philips versus Matsushita The Competitive Battle Continues case study solution
PUBLICATION DATE: December 11, 2009 PRODUCT #: 910410-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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