Phase Zero: Introducing New Services at IDEO (A) Harvard Case Solution & Analysis

Focused on the availability of new customer service world-renowned product design firm IDEO fits with the strategic position of the company and organization capabilities. For 13-year history of IDEO, to increase the share of income is the result of "Phase 0" projects - preliminary strategic research for future product opportunities for different firms client. Describes the specific project phase 0 to investigate these strategic management issues, intangible services in the context of the success stories of the IDEO create tangible product design awards. The team at IDEO Boston office worked with the mattress manufacturer Simmons discover unmet customer needs and identify new opportunities product line. Description of the problems and issues faced by the project team of Simmons, as well as critical and operational issues facing IDEO. Addresses these issues through the eyes of the head office of Boston, who is wondering how to evaluate Phase 0 projects. "Hide
by Amy C. Edmondson, Laura R. Feldman Source: Harvard Business School 19 pages. Publication Date: February 28, 2005. Prod. #: 605069-PDF-ENG

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