Becoming ‘The World’s Favourite Airline’ British Airways: 1980-93 (A) Harvard Case Solution & Analysis

Becoming 'The World's Favourite Airline' British Airways: 1980-93 (A) Case Solution

Abstract:

This case thinks about the incredible change of British Airways below the shared management of Lord King and Sir Colin Marshall. After a huge scaling down effort, they handled to revitalise service levels, image and profits through a mix of architectural modification, huge training, IT financial investment and ingenious branding. In the 1990s, expense cutting and tactical alliances ended up being the brand-new top priorities to make use of the post-deregulation market.

 

Pedagogical Objectives:

The case shows how effective business change needs the pursuit of multi-faceted efforts (material) in addition to focus on sequencing (procedure). It highlights how inbound leaders develop trustworthiness, how they construct a case for unpleasant modification, offer a vision, launch the modification procedure and sustain its momentum. The case likewise spotlight the leader?s exposure as a crucial aspect of owning the modification

This is just an excerpt. This case is about Strategy

published: 01 Jan 1998

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Becoming ‘The World’s Favourite Airline’ British Airways: 1980-93 (A)

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