The principles that apply to any compelling business case. Describes how to analyze the purpose and audience, and how to develop a persuasive message., And how to perform a convincing strategy in writing, presentations and large corporate communication tasks "Hide
by Michael Hattersley 8 pages. Publication Date: September 19, 1991. Prod. #: 392012-PDF-ENG
Related Case Solutions & Analyses:
Husk Power
SAP: The Challenge of Aligning Sourcing and Innovation Strategies
Indonesia: Growth and Stability in a Global Economy
80 Hudson Vinegar Hill-DUMBO Brooklyn
Motorola’s Spin-Off of Its Cell Phone Business
Reawakening the World’s Most Famous Office Building: Economics behind a Groundbreaking Energy Efficiency Retrofit
Shepard Quraeshi Associates (A)
Argentina’s YPF Sociedad Anonima (Abridged)
Note on Privatization in Brazil
Power Across Latin America: Endesa de Chile
