IMD-3-1613 © 2006
Schwass, Joachim; Leleux, Benoit F.; Lindblom, Anna
This case tracks the IMD-3-1612 Patrik Bernstein (B): Gasping once again and IMD-3-1611 Patrik Bernstein (A): From Suit to Jeans. In 2005; Bernstein has decided to leave Boblbee. He had to get some fresh air as well as had to begin creating income once again.
The household cost savings and his pension from his Unilever days was gone. As soon as again go back to the business world he had actually left 10 years previously, he had no option; however ...
Patrik Bernstein (C) Back In His Suit case study solution
Subjects: Entrepreneurship; Work/Life Balance; Family Business; Strategy; Start up companies; Career choice; Boblbee
Settings: Sweden; 2005-2006
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